Greeneville, Tenn.-based Jarden Zinc Products LLC, a Jarden Process Solutions company, announced new company names and branding. Jarden Zinc Products is now ARTAZN LLC with its ARTAZN brand and domain Additionally, Jarden Process Solutions based in Greer, S.C., is now Jadex Inc.

According to the company’s statement, its rebranding is part of its strategy to reflect craftsmanship, precision and performance. ARTAZN is intended to invoke innovation that occurs when art meets science.

Tom Wennogle, president at ARTAZN, said, “Through decades in the zinc industry, we have placed a high value on innovation and enhancing our technical capabilities, and we are proud of the visionaries and artists who develop, design and engineer our zinc products. As we compete in a global economy, we wanted to take this opportunity to create a brand that better represents who we are, and demonstrates the comprehensive range of capabilities, products, and services we bring to the market.”

In May 2019, the organization was purchased by Los Angeles-based One Rock Capital Partners, a private equity firm focused on creating value by investing in high-potential, middle-market companies.