Atlas Roofing Corp. announced Tom Robertson’s role as Business Unit Manager for the Atlas Wall CI Division. He will oversee the Wall Insulation business unit and its success, including marketing, sales, product development and customer relationships.

“[Robertson] brings a tremendous depth of industry experience and a proven ability to lead high-performing teams,” said Steve Heaton, Vice President of Sales and Marketing for Atlas Roofing. “As a thought leader with global experience, he brings the strategic direction and implementation expertise to build upon the Atlas brand and reputation.”

Robertson’s mandate will focus on leading and growing the wall insulation business segment. Working with his team, Robertson will lead the development of target markets, strategy, specification and field sales capability to further the Atlas Wall CI brand penetration into the wall insulation and sheathing category. He will drive product development and innovative advancements that support Atlas’ mission in building design with a focus on Continuous Insulation (CI); an energy code requirement for many residential and commercial buildings. CI is the most cost-effective way of keeping a building structure heated and cooled.

Prior to joining Atlas Roofing, Robertson was the Director of International Sales at Parex USA Inc., where he worked for more than 15 years. He began his career with Parex as a product manager and held a variety of roles, including marketing operations, technical services and international marketing, where he spent more than four years living at the companies home office in Paris. Robertson has a history of designing successful campaigns targeting strategic vertical markets and customer segments. This experience will be beneficial as he assumes a senior leadership role within Atlas. Robertson received both a Bachelors and Masters Degree from Georgia Institute of Technology.